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Reward Rugby Fans - Increase Footfall And Sales This Autumn

MatchPint and Diageo are back with the newest iteration of the Guinness Pint Predictor, where fans can play to win prizes redeemable in your pub.

This game forms the basis of our autumn rugby campaign. You have the opportunity to take part in this. Read on to find out how it works and what the benefit to your pub will be.

How Does The Pint Predictor Work?

Fans can win a free pint of Guinness in three ways:

  • Predict the exact score margin to win a pint redeemable at the end of the game.
  • Predict the score margin within 3 points to unlock a pint redeemable Monday - Friday.
  • Predict the score margin within 7 points to unlock a pint to gift to a mate that’s redeemable Monday-Friday.

The campaign will drive more footfall into your pubs outside of the times we know you’ll already be busy - during the Rugby World Cup, 98% of free pints were claimed midweek.

The Guinness Time Quiz

On top of this, we’ll also be running the ‘Guinness Time Quiz’ every Thursday. Fans answer 10 rugby questions to win a free pint of Guinness (only redeemable in participating pubs that evening), thus driving further footfall on traditionally quieter days.

Why Should I Take Part?

As well as delighting sports fans, our autumn rugby campaign boasts the following benefits for pubs who opt in to take part.

  • Get new customers: During the 2019 Rugby World Cup, 46% of fans who redeemed a free pint said it was their first visit to that pub.
  • Drive footfall: Over 250,000 fans used MatchPint to find a pub during the Six Nations, and we expect a huge number to use MatchPint for the Autumn Rugby.
  • Increase visibility: Pubs taking part in our campaigns receive 76% more profile clicks than those who don’t.
  • Incremental visits: During the 2020 Six Nations, 98% of pints were redeemed on weekdays, meaning additional visits to the pub from customers.
  • Covid safe: We’ve created a Covid-friendly redemption process, requiring no input from bar staff in order for a fan to redeem their pint.

Funding And Reimbursement

Reimbursement for free pints redeemed in your pub will come from MatchPint’s A&P pot with Diageo rather than your own, meaning bonus marketing money.

You’ll be reimbursed €3.69 + VAT for any free pints given away, which you’ll receive at the end of the campaign.

Key Dates

The campaign will run for the final rounds of the Six Nations 2020 and the Autumn Internationals, from 24th October - 11th December.

The games will be shown across RTÉ, Virgin Media, ITV and Channel 4. Login to see a full rundown of the fixtures scheduled.

I Want To Take Part!

Click here to opt in to our autumn rugby campaign now.